Hamilton, Bermuda - 5 September 2025: Paradise Mobile took to the lawn of City Hall this morning with a protest-style pop-up aimed at helping Bermudians ‘break free’ from long-standing mobile contracts. The light-hearted event – complete with free Ashley’s Lemonade, bold signage and cheeky chants – marked the launch of the company’s new campaign encouraging customers to walk away from outdated plans and overpriced penalties.
The Break Free campaign invites the public to share their worst mobile service experiences and, for those ready to switch, Paradise is offering up to $1,000 in credit to cover contract termination fees. The first ten customers who made the move were rewarded with a $100 instant credit just for ‘walking away from the nonsense’.
Speaking at a press conference on the steps of City Hall, Paradise Mobile CEO Sam Tabbara said:
‘From day one, Paradise has stood for something different. We made a promise: to give our community true freedom, price certainty and transparency. That means no hidden fees, no bill shock and no surprises – ever. The public has been sold the illusion of ‘free phones,’ only to find out that over the course of your contract you've paid three times, sometimes even four times, more than what the phone actually costs.
You have endured hidden fees, confusing bills and painfully slow data, not because you wanted to but because you had no real alternative. Until now.’
‘This Break Free announcement is another way we are putting our money where our mouth is. We are not just saying we are different – we are proving it. Freedom should not come at a cost, and today we are making it official: we are offering up to $1,000 credit for anyone who breaks their current mobile contract to switch to Paradise.’
Chief Revenue Officer, Brett Corday, added:
‘Just last week, our very first Break Free customer walked into the store. He paid $994.38 out of his own pocket just to escape his old contract, because he was tired of having his monthly price triple while being locked into the same-old, same-old predatory contract. Instead of punishing you for leaving, we are rewarding you for breaking free. That is real freedom.’
‘Switching could not be simpler: keep your number, activate online in under five minutes, and with eSIM there is no need for a physical card. Plus, when you are with Paradise, your bill is the same whether you are in Bermuda, New York, London or Toronto. No fine print, no nasty surprises – just peace of mind every month.’
The event, staged directly across from a competing carrier, also highlighted Paradise Mobile’s ongoing effort to challenge Bermuda’s telecom duopoly and give consumers a real alternative. The Break Free pop-up will return to City Hall next Friday, September 12th (12:00-2:00pm) - weather permitting - offering more Bermudians the chance to grab a refreshment, some Paradise swag and – if they are ready – to walk away with a fresh start.
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